Clean Eye Makeup

Easy on the eyes

Limitless Lash Mascara - After Midnight / Full

Limitless Lash Mascara - Before Dawn / Full

Limitless Lash Mascara - After Midnight / Mini

Lift. Lengthen. Separate.

After Midnight / Full

Bright Start Retinol Alternative Eye Cream

Brighten. Hydrate. Smooth. Depuff.

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In Full Micro-Tip Brow Pencil - Dark Blonde

In Full Micro-Tip Brow Pencil - Auburn Brown

In Full Micro-Tip Brow Pencil - Soft Brown

In Full Micro-Tip Brow Pencil - Dark Brown

In Full Micro-Tip Brow Pencil - Soft Black

The art of the arch—made easy.

Blonde

Picture perfect brows.

Clear

Fullest Volumizing Mascara - Full Size / Classic Black

Fullest Volumizing Mascara - Mini / Classic Black

Fuller. Bigger. Bolder.

Full Size / Classic Black

Matte Finish

Dove

A Clean Liner That Lasts.

Dusk

The Necessary Eyeshadow Palette - Cool Nude

The Necessary Eyeshadow Palette - Warm Nude

Talc-free buildable, buttery shadows.

Cool Nude

Flexible. Fine.

Midnight Express

Eye makeup—made easy.

Discover our collection of eye makeup, thoughtfully formulated with gentle ingredients to protect + revive the delicate eye area. From award-winning mascaras to swipe-and-go eyeshadows, you can make it up or make it down—we’ll always make it simple.

Why We’re Easy On the Eyes:

Effortless to Apply

We believe that eye makeup shouldn’t be complicated. Our clean eye essentials are easy to apply on the go, with buildable color payoff and blendable formulas that resist smudging throughout the day.

Designed with Sensitive Eyes in Mind

All of our eye makeup is formulated with clean ingredients—and without gluten or fragrance that may stress sensitive eyes. Our award-winning clean mascaras and brightening eye cream are clinically tested and safe for sensitive eyes.