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It’s air dry season. ILIA and Crown Affair have teamed up to create a limited edition of the luxury haircare brand’s signature hair towel—in ILIA’s signature blush pink.

Reduce frizz and breakage, and speed up dry time with The Pink Towel. Strands are extra vulnerable when wet, and traditional terry towels are too harsh. The microfiber waffle knit material gently absorbs moisture, leading to less frizz as you continue your air dry. Designed in a patented shape with secure elastic to hold hair of all lengths and textures, it’s smaller than a traditional bath towel and comfortable to wear for as long as you’d like.

Dimensions: 32” x 38”

Materials: 76% Polyester, 24% Polyamide

  • For straight or wavy hair—flip your hair forward and place the elastic band at the nape of your neck. Wrap the towel around your hair, squeeze gently to blot, wrap, and twist. Place the tail inside the elastic strap to secure it in place.
  • For curly hair—use the same technique as above or use The Towel as a wrap for plopping to reduce frizz and keep curl pattern intact.
  • For coiled hair—use The Towel to blot moisture from your hair. Then, depending on your styling ritual, use The Towel for as long as needed to retain moisture in your hair for post-wash styling.
  • General care instructions—wash on cold and dry on low heat. Do not bleach if The Towel gets stained. If stained, mix a bit of stain remover with water and soak The Towel or apply directly to the stains and then wash. Do not hang the towel by the elastic band, the weight will cause the elastic band to stretch.
Crown Affair x ILIA—The Pink Towel

Crown Affair x ILIA—The Pink Towel

Crown Affair x ILIA

Summer is for saying yes. We teamed up with luxury haircare brand Crown Affair to curate an edit of haircare, skincare, and makeup essentials designed to get you effortlessly out the door—and ready for whatever the season has in store.