Crown Affair and ILIA Beauty Launch Limited-Edition Collaboration For Simplifying Summer Rituals

The partnership introduces The Hair Towel Reimagined in ILIA’s signature Blush Pink and a curated Out-The-Door Ritual Set

NEW YORK, NY (June 23, 2026): Crown Affair and ILIA Beauty announced the launch of their first-ever collaboration. Rooted in a shared philosophy of effortless rituals and clean, intentional formulas, the limited-edition collection brings together two female-founded brands united by a commitment to high-performing ingredients and products that deliver—makeup that makes your skin better, haircare that makes your hair better—with ease.

The limited-edition collaboration is designed for a busy summer lived fully, introducing Crown Affair’s cult-favorite Hair Towel in ILIA’s signature Blush Pink, alongside The Out-The-Door Ritual Set, a curated edit of best-sellers, featuring Crown Affair’s The Leave-In Conditioner, ILIA’s Limitless Lash Mascara, and Mini Face Milk. The set delivers an elevated, simplified approach to getting ready without compromising care or performance. 

• Crown Affair’s The Towel ($59) - The Hair Towel is designed to reduce frizz and breakage while cutting dry time in half. Made from a waffle knit microfiber in a patented shape, it's gentler on wet strands than traditional terry towels—absorbing moisture without the roughness, for a smoother air dry.

• Crown Affair’s The Leave-In Conditioner ($48) - The Leave-In Conditioner nourishes and smooths without residue—a lightweight cream that absorbs quickly to add moisture, reduce frizz, and lock in shine. Powered by Tsubaki Meadows™, a blend of fatty acids that helps prevent breakage and acts as a natural heat protectant, it works on damp or dry hair and is designed for all hair types.

• ILIA’s Limitless Lash Mascara ($29) - The Limitless Lash Mascara lengthens, lifts, and separates without clumping—and wears for up to 12 hours without flaking or smudging. A dual-sided wand doubles as a lash comb for a customizable look, while nourishing ingredients work like a lash serum with every swipe. Safe for sensitive eyes and contact lens wearers, it removes easily with warm water.

• ILIA’s The Base Face Milk ($28) - The Mini Face Milk is a lightweight, vegan formula that absorbs instantly to flood skin with a calming boost of moisture. Clinically proven to reduce redness, smooth texture, and strengthen the skin barrier, it works alone or layered under a cream when skin needs extra hydration.

“At the heart of this collaboration is a shared belief that beauty should feel effortless, effective, and deeply personal,” said Dianna Cohen, Founder of Crown Affair. “Together, we've created a collection of high-performing essentials that simplify getting ready without compromising on results, helping women feel confident, polished, and out the door with ease.”

“ILIA is rooted in the idea that makeup should make your skin better—not just for the moment, but over time. When I first discovered Crown Affair, I recognized that same commitment immediately: thoughtful formulas, effortless application, products that perform,” says ILIA Founder, Sasha Plavsic. “Crown Affair has built something that approaches haircare the way we approach skin, and that shared mission made collaboration feel like a natural fit. We're proud to have built something together that reflects both of our visions for what modern beauty can feel like."

The Crown Affair x ILIA Pink Hair Towel and Out-The-Door Ritual Set will retail from $63–$85 and will be available online beginning June 23, 2026 at Sephora.com, iliabeauty.mom, and crownaffair.com. The Limited Edition Hair Towel will also launch in Sephora North America stores beginning July 17, 2026.

About Crown Affair
Crown Affair is a modern haircare brand redefining the relationship people have with their hair. With a focus on intentional rituals, high-performance clean formulations, and handcrafted tools, Crown Affair empowers individuals to create meaningful self-care routines. Founded by Dianna Cohen in 2020, Crown Affair is available online and in Sephora stores across the U.S., offering an elevated experience for consumers seeking mindful haircare solutions.

About ILIA Beauty
ILIA Beauty creates makeup that makes your skin better. With transparency as the guide and color as the vehicle, ILIA challenges the conventions of clean beauty to create something radically new—through safe and potent formulas with carefully-selected ingredients meant to perform harmoniously and to protect your skin. Known for innovative, cult-favorite products like Super Serum Skin Tint SPF 40 and Limitless Lash Mascara, ILIA's formulas seamlessly blend efficacy and innovation. Clean and cruelty-free, each swipe of skincare powered makeup is designed to change your skin for the better with fuss-free formulas for real life. Founder Sasha Plavsic started the brand in Vancouver, Canada, and grew it while living in California, where it is now headquartered in Laguna Beach.

About Clean at ILIA
At ILIA, we believe clean beauty is thoughtful beauty. That not every natural ingredient is good for the skin, nor is every synthetic bad. And that since 'clean' isn't a regulated term, it means something different to everyone. Here's what it means to us:

We design formulas to change your skin for the better. We choose ingredients with sensitive skin in mind, so they can benefit anyone's skin.

We use safely selected ingredients. We do this by consulting a multitude of research and working with chemistry and regulatory experts to inform which ingredients are proven to be safest for humans. Some of these ingredients are natural, some are organic, and some are synthetic. It takes all of them working in harmony to develop safe, effective formulas that don't compromise on performance and put your skin first.

We're fragrance-conscious. Fragrance can be one of the biggest skin disruptors. We avoid using fragrance in the majority of our products, especially complexion, and disclose it whenever we do use fragrance.

We're committed to transparency. While it isn't required in the U.S., we disclose all ingredients and derivatives in our ingredient lists. Our products adhere to worldwide regulatory standards in the countries where they're sold. They're also Leaping Bunny certified cruelty-free, and formulated with a restrictive list of ingredients focused on safety.

About Sephora
Sephora is the world’s leading global prestige beauty retail brand. With 50,000 passionate employees operating in 35 markets, Sephora connects customers and beauty brands within the world’s most trusted and dynamic beauty community. We serve a highly engaged community of hundreds of millions of beauty followers across our global omnichannel network of more than 3 200 stores and iconic flagships, and our e-commerce and digital platforms, offering personalized and immersive seamless experiences across every touchpoint. With our curation of more than 300 brands and our own label, Sephora Collection, we offer the most unique and diverse range of prestige beauty products, tailored to our customers’ needs from fragrance to make-up, haircare, skincare and beyond, as we constantly reimagine the world of prestige beauty.

Since our inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, we have been disrupting the prestige beauty retail industry. Today, we continue to break with convention to drive our mission to expand the way the world sees beauty and empower the extraordinary in each of us.

Media Inquiries:
press@crownaffair.com
ilia@derris.com