{"title":"ILIA Minis","description":null,"products":[{"product_id":"limitless-lash-lengthening-mascara","title":"Limitless Lash Mascara","description":"\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eLimitless length. Limitless lift. This award-winning clean mascara—now in a new brown shade—lengthens, lifts, and separates to take lashes beyond their limits. The long-wear formula glides on without clumping, then resists flaking and smudging for up to 12 hours. Use the unique dual-sided wand to customize your lash look—it works like a brush and lash comb in one. With every swipe, powerful lash care ingredients nourish and strengthen like a lash serum. Safe for sensitive eyes and contact lens wearers, it removes easily with warm water—no scrubbing or tugging needed. With 25,000+ 5-star reviews and 19 industry awards, it’s no wonder Limitless Lash is a cult favorite.\u003c\/p\u003e\n\u003c!----\u003e","brand":"ILIA Beauty","offers":[{"title":"After Midnight \/ Full","offer_id":40747224432720,"sku":"100039001","price":29.0,"currency_code":"USD","in_stock":true},{"title":"Before Dawn \/ Full","offer_id":41125980831824,"sku":"100039002","price":29.0,"currency_code":"USD","in_stock":true},{"title":"After Midnight \/ Mini","offer_id":40747224465488,"sku":"100040001","price":17.0,"currency_code":"USD","in_stock":true},{"title":"Before Dawn \/ Mini","offer_id":42777424887888,"sku":"100054002","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/0673\/8000\/files\/Frame_4.jpg?v=1773793088"},{"product_id":"the-base-face-milk-essence-lightweight-moisturizer","title":"The Base Face Milk","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eLet your skin drink it in. This vegan face milk sinks in on contact, flooding skin with a calming boost of moisture. With every wear, it’s clinically proven to reduce redness, smooth texture, and strengthen the skin barrier. Lightweight and layerable, the versatile formula flexes to fit your ritual—use it as your moisturizer to lock in hydration, or under a cream when skin feels dry. It’s the perfect prep step before any \u003c\/span\u003e\u003ca href=\"\/en-gb\/collections\/complexion\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eILIA complexion product\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"ILIA Beauty","offers":[{"title":"Full Size","offer_id":40778466164816,"sku":"100061001","price":58.0,"currency_code":"USD","in_stock":true},{"title":"Mini","offer_id":40778466197584,"sku":"100083001","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/0673\/8000\/files\/ILIA_Face_Milk_Open_Seal_1200x1600_b95745b1-7c84-4cbd-8a95-a38b67eeb8ad.jpg?v=1754024021"},{"product_id":"fullest-volumizing-mascara","title":"Fullest Volumizing Mascara","description":"\u003cp\u003e\u003cstrong\u003eWhat It Is: \u003c\/strong\u003eA clean volumizing mascara that wraps each lash in weightless, buildable volume without flaking or smudging. Safe for sensitive eyes. New lighter, mono-material tube reduces carbon emissions by 39% and waste by 22%.*\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Compared to previous packaging, based on Life Cycle Assessment data from Bluebird Climate.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat It Does: \u003c\/strong\u003eFullest Volumizing Mascara thickens and defines lashes from root to tip with fullness you can’t miss. Clean, nourishing ingredients condition with every coat for lashes that look fuller and thicker. The flake-resistant formula washes off easily with your favorite cleanser—no scrubbing, tugging, or heavy-duty makeup remover needed.\u003c\/p\u003e\n\u003cp\u003eFullest Volumizing Mascara is ophthalmologist-tested, safe for sensitive eyes, and safe for contact lens wearers.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat Else You Need to Know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWith its flexible nylon micro-bristles, the violin-shaped brush catches every last lash, coating them with the perfect amount of product every time.\u003c\/p\u003e\n\u003c!----\u003e","brand":"ILIA Beauty","offers":[{"title":"Full Size \/ Classic Black","offer_id":40816224895056,"sku":"100045001","price":29.0,"currency_code":"USD","in_stock":true},{"title":"Mini \/ Classic Black","offer_id":40816224927824,"sku":"100033001","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/0673\/8000\/files\/FullestVolumizingMascara_whiteBG.png?v=1758120352"},{"product_id":"the-travel-skincare-set","title":"The Travel Skincare Set","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003ePack light for deep hydration. This carry-on-friendly travel set includes three moisturizing essentials for supple skin when you’re on the move\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e—all safe for sensitive skin, dermatologist-tested, and formulated without fragrance.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eStart with The Base Face Milk for a lightweight boost of moisture on its own, or as the perfect prep step for makeup. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eNeed a little more nourishment? Top with Barrier Build Skin Protectant Cream—boosted with Colloidal Oatmeal to soothe skin and reduce the look of redness. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eFinally, refresh + revive tired eyes instantly with Bright Start Retinol Alternative Eye Cream—proven to hydrate skin and reduce dark circles with Caffeine, Peptides, and Sea Fennel Extract. Stay ready to jet-set with this skincare-powered trio.\u003c\/span\u003e\u003c\/p\u003e","brand":"ILIA Beauty V2","offers":[{"title":"Default Title","offer_id":41268298350672,"sku":"100173001","price":66.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/0673\/8000\/files\/ILIA_2025_TRAVEL_SKINCARE_SET_UC_PRODUCT_WHITE.jpg?v=1754435633"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/0673\/8000\/collections\/ILIA_2023_JAN_EVERGREEN_MINI-MASCARA_GROUP-_2_0f354b8c-b164-4ac1-afac-697ce2b572dc.jpg?v=1786572711","url":"https:\/\/iliabeauty.mom\/en-gb\/collections\/minis-for-any-mood.oembed","provider":"ILIA Beauty","version":"1.0","type":"link"}