Crown Affair x ILIA

To the last-minute matinee. The impromptu picnic. The scenic route home. ILIA has teamed up with luxury haircare brand Crown Affair to curate an assortment of skincare, makeup, and haircare essentials designed to get you effortlessly out the door—and ready for whatever summer has in store.

Simplify the art of getting ready—with a daily routine for smooth hair, hydrated skin, and defined lashes.

The Leave-In Conditioner (full-size)
The Base Face Milk (mini)
Limitless Lash Mascara in After Midnight (full-size)

SHOP THE SET

Speed up dry time and reduce frizz with the waffle knit, microfiber hair towel—in limited edition ILIA blush pink.

SHOP THE TOWEL

Sasha Plavsic founded ILIA in 2011 to create makeup that makes your skin better. Dianna Cohen launched Crown Affair in 2020 with the idea that haircare should be a relaxing ritual—with results. Now, two clean beauty brands that were bound to come together are celebrating thoughtful formulas and the simple art of getting ready.

"Beauty should feel effortless, effective, and deeply personal,” says Dianna. That shared belief is precisely what brought the brands together. “Crown Affair has built something that approaches haircare the way we approach skin," says Sasha. "We're proud to have built something that reflects both of our visions for what modern beauty can feel like."